NYSE · Consumer Cyclical (Franchised Hotels) · Moderate-liquidity options · Mid-large cap · ~$8B
Choice Hotels operates a near-pure-franchise economic model: it collects royalty and marketing fees from independent property owners, generating a high-margin, asset-light, recurring revenue stream with virtually no real-estate ownership risk. Compared to peers like Marriott and Hilton that skew toward upscale and luxury, Choice is concentrated in the upper-midscale and economy segments — exactly the customer cohort that has been most resilient through the 2024-2025 leisure normalisation. The acquisition of Radisson Americas added 600+ hotels and built out the Cambria upper-midscale pipeline, which is the highest RevPAR brand in the system. International expansion (especially Latin America and Asia) provides multi-decade runway. Capital return is shareholder-friendly with consistent buybacks. Risk profile is moderate, primarily tied to leisure travel and franchisee construction financing. Options liquidity is moderate; medium-duration directional setups around RevPAR catalysts have been productive.
This page is updated every 72 hours with the latest Scan results. Each data point below represents one complete algorithmic snapshot in time.
Every setup carries risk. Here's what could move CHH against you, plus the key stats that frame any position.
Choice Hotels International (CHH) currently has an Amora Edge Score of 66/100, ranking it top 29% of today's scan. This composite score is built from four sub-signals — EMA cross, RSI zone, relative strength vs SPY, and volume surge — each scored 0–25. The current read is a bullish setup, so the algorithm is positioned bullish (calls / call debit spreads). A score above 65 typically warrants a trade card with stop and target; below that, the setup is on the watchlist but not actionable.
CHH's historical win rate on closed Stoptions setups is 62%. Win rate is calculated as the percentage of past CHH trade cards that hit their target price before stopping out. Win rate is most meaningful once a ticker has 10+ closed trades — individual ticker rates can be noisy at smaller samples. Our portfolio-wide win rate across all closed trades is the more stable benchmark.
The strike and expiry are shown on the trade card at the top of this page when the setup is active. Stoptions.ai algorithmically selects strikes targeting delta 0.35–0.45 and expirations 30–45 days out, adjusted for current implied volatility rank (IVR). When IVR is high, the system favors call debit spreads to limit vega risk; when IVR is low, single-leg long calls are preferred. The card includes the contract symbol, mid-price entry, stop, and target.
Every 72 hours we refresh CHH's Amora Edge Score and trade card. The underlying scan runs daily at 9:00 AM ET (pre-market) and 9:30 AM ET (post-open), so any new signal change is reflected within one trading session. If CHH drops below the entry threshold or the regime shifts (e.g., SPY enters a confirmed bear), the trade card is replaced with a "no setup" notice automatically.
The Amora Edge Score is a 0–100 composite of four technical sub-signals applied to CHH: (1) EMA cross — is the 20-day above the 50-day with both trending up? (2) RSI zone — is momentum in the 50–70 sweet spot, or extended/weak? (3) Relative strength vs SPY — is CHH outperforming the market over 20 sessions? (4) Volume surge — is participation above the 20-day average? Each sub-signal contributes 0–25 points. CHH currently scores 66.
CHH's sector rank and percentile against other Consumer Cyclical (Franchised Hotels) tickers we track is shown on the /tickers index — sortable by Amora Edge Score, win rate, or sector. For direct comparison, see the "Related Consumer Cyclical (Franchised Hotels) Options Setups" panel above. When multiple tickers in the same sector are scoring 80+, the algorithm flags the cluster as a sector rotation signal and may upweight position sizing.
Educational content only — not personalized investment advice. Options carry substantial risk.
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