WSMStock and Options Trade Setup — Williams-Sonoma, Inc.
NYSE · Consumer Discretionary (Premium Home Furnishings) · High-liquidity options · Large cap · ~$13B
Williams-Sonoma is one of the highest-quality consumer discretionary franchises in the U.S. The premium positioning across the Pottery Barn and West Elm brands provides resilience through cycles — the affluent consumer demographic that anchors the customer base maintains spending through periods of macro weakness. The direct-to-consumer model (65% e-commerce mix) provides margin advantages over peers reliant on wholesale distribution. The B2B trade business (commercial designers, hotels, restaurants) is a higher-growth, higher-margin vertical with multi-year contract visibility. Operating margins are best-in-class in furniture retail at 15%+ across cycles. Capital return has been aggressive with consistent buybacks reducing share count by ~25% over five years plus consistent dividend growth. Risk profile is moderate. Options are highly liquid; medium-duration directional setups around housing turnover catalysts have been productive.
Score History & Signal Changelog
Preview dataThis page is updated every 72 hours with the latest Scan results. Each data point below represents one complete algorithmic snapshot in time.
Signal Breakdown
Today's Trade Card
Options Profile
Risks & Fundamentals
Every setup carries risk. Here's what could move WSM against you, plus the key stats that frame any position.
- 1.Housing turnover remaining at multi-decade lows, compressing furniture demand
- 2.Premium consumer spending softening if wealth-effect dynamics reverse
- 3.Direct-import supply chain disruptions from China tariff policy changes
WSM Options Setup — Frequently Asked Questions
Is WSM a good options trade today?+
Williams-Sonoma, Inc. (WSM) currently has an Amora Edge Score of 71/100, ranking it top 19% of today's scan. This composite score is built from four sub-signals — EMA cross, RSI zone, relative strength vs SPY, and volume surge — each scored 0–25. The current read is a bullish setup, so the algorithm is positioned bullish (calls / call debit spreads). A score above 65 typically warrants a trade card with stop and target; below that, the setup is on the watchlist but not actionable.
What is WSM's win rate on Stoptions.ai setups?+
WSM's historical win rate on closed Stoptions setups is 64%. Win rate is calculated as the percentage of past WSM trade cards that hit their target price before stopping out. Win rate is most meaningful once a ticker has 10+ closed trades — individual ticker rates can be noisy at smaller samples. Our portfolio-wide win rate across all closed trades is the more stable benchmark.
What strike and expiry does Stoptions.ai suggest for WSM?+
The strike and expiry are shown on the trade card at the top of this page when the setup is active. Stoptions.ai algorithmically selects strikes targeting delta 0.35–0.45 and expirations 30–45 days out, adjusted for current implied volatility rank (IVR). When IVR is high, the system favors call debit spreads to limit vega risk; when IVR is low, single-leg long calls are preferred. The card includes the contract symbol, mid-price entry, stop, and target.
How often is the WSM setup updated?+
Every 72 hours we refresh WSM's Amora Edge Score and trade card. The underlying scan runs daily at 9:00 AM ET (pre-market) and 9:30 AM ET (post-open), so any new signal change is reflected within one trading session. If WSM drops below the entry threshold or the regime shifts (e.g., SPY enters a confirmed bear), the trade card is replaced with a "no setup" notice automatically.
What does the Amora Edge Score measure for WSM?+
The Amora Edge Score is a 0–100 composite of four technical sub-signals applied to WSM: (1) EMA cross — is the 20-day above the 50-day with both trending up? (2) RSI zone — is momentum in the 50–70 sweet spot, or extended/weak? (3) Relative strength vs SPY — is WSM outperforming the market over 20 sessions? (4) Volume surge — is participation above the 20-day average? Each sub-signal contributes 0–25 points. WSM currently scores 71.
How does WSM compare to other Consumer Discretionary (Premium Home Furnishings) setups?+
WSM's sector rank and percentile against other Consumer Discretionary (Premium Home Furnishings) tickers we track is shown on the /tickers index — sortable by Amora Edge Score, win rate, or sector. For direct comparison, see the "Related Consumer Discretionary (Premium Home Furnishings) Options Setups" panel above. When multiple tickers in the same sector are scoring 80+, the algorithm flags the cluster as a sector rotation signal and may upweight position sizing.
Educational content only — not personalized investment advice. Options carry substantial risk.
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